In the future, they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither. This Creative Class is made up of people - engineers and managers, academics and musicians, researchers, designers, entrepreneurs and. Their choices have already had a huge economic impact. In his modern classic The Rise of the Creative Class, urbanist Richard Florida identifies the emergence of a new social class that is reshaping the twenty-first century's economy, geography, and workplace. along with The Currents Creative Arts Director John Cox. This Creative Class is found in a variety of fields, from engineering to theatre, biotech to education, architecture to small business. Amazon has ramped up the hiring and recruitment process for its new fulfillment center in. Leading this transformation are the millions of people who create for a living. Our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Ten years later, any serious conversation about the creativity, geography, and economic growth must integrate the concept of the Creative Class. First published in 2002, "The Rise of the Creative Class" weaved storytelling with reams of cutting-edge research to trace the fundamental theme that runs through a host of seemingly unrelated changes in society: the growing role of creativity in our economy. Their choices have already had a huge economic impact. The Creative Class now comprises more than thirty percent of the entire workforce. Now for the first time, this original book is revised and updated for a new generation. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. Ten years after its first publication, the theory of the Creative Class is more relevant than ever.
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